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Posts Tagged ‘twitter’

Building a relevant Twitter following comes down to four core concepts:

Find and follow relevant people.
Tweet content that will be interesting to your target audience.
Engage with your audience.
Promote your Twitter account through other channels.
With that framework in place, here are some tips, tools and tactics to attract relevant followers on Twitter.

Find and Follow Relevant People
Use tools to search for people that are relevant to you and start following them
Make your profile as strong as possible. Be interesting yourself.
Tweet Interesting Stuff. Easier said than done, possibly? Use ‘google alerts’ etc. to stay current and give you ideas.
Engage – People on Twitter who don’t talk to other people are significantly less engaging and less likely to get followers.
Promote your twitter account everywhere you can. I.e. every other social media outlet you use.

How twitter can come in handy for your small business.

April 17, 2012 Leave a comment

ImageSo how can small business owners take advantage of twitter? Here are concrete ways that twitter can help: 

1. Connect with your customers. Twitter allows you to build and maintain authentic relationships with existing and potential customers. 

2. Become an expert. Without preaching, you will build relationships were people will learn to trust you and see you as the local authority regarding your area of expertise. That means referrals and repeat business from existing customers.

3. Maintain customer interest. To often we make a sale and then never see that customer again. Twitter is a great tool that allows you to stay relevant. 

4. Track industry trends and the competition. By following other in your industry you can gain insights into what they are going right/wrong. 

5. Increases your social media content for very little effort. So long as you are consistent you can create a lot of content for a very small amount of work. Link your twitter account to your website blog etc. to keep them fresh and vibrant.

When done right twitter is a fantastic tool that any small business can utilize to increase business and grow market share.

 

Written by netpropr.ca

Engagement is a necessity!

April 3, 2012 1 comment

So you have spent a lot of time and energy developing your social media presence. Please do not stop there. If you have done everything right and created content that is important and engages your audience you should receive comments and questions. The more the better! This is the next and most critical stage of your social media strategy.  If done correctly you will start to pull away from the pack. The step you need to do is to engage you new audience and Answer those questions and comments! The benefits are as follows:

1. This is your big chance to solidify yourself as an industry expert. By answering peoples questions you are not only giving value to that person but demonstrating to others that you are a professional and care about what you do. In short this is a corner stone of all social media marketing and it si something that sadly most people forget. People want to do business with the industry leader and shy away from fly by night operators. By building a solid track record of integrity and professionalism you will be amazed at the dividends this pays out.

2. You will inadvertently be building a community with yourself as a leader. By being professional you build trust and a great reputation. In today’s hectic world someone who responds and does so quickly is a rarity and by doing so you will attract more followers.

3. Added Visibility. By engaging people in discussion you create links, and answers etc. This can only increase the amount of content that google and others pick up on increasing your rankings. When people search for you they will find this activity and it will only result in a more positive opinion of yourself and your business. When outsiders see that you are someone who engages your clients and the general public they will feel more confident in approaching you.

Written by netpropr.ca

April 2, 2012 Leave a comment

A fresh look at an old problem!

Drinks Industry Sales Training

“I’m on the hunt, I’m after you” Hungry Like the Wolf – Duran Duran

“We’ve run out of prospects”, comes the cry from the sales team, “there’s no one left to call, and there’s still a huge amount that NEVER take our calls or open our emails!”

Ah, a problem as old as time itself
(apart from the telephone and email bit, which is relatively modern!)

OK – let’s find a solution together, you and me.

Take the five steps below and I reckon you’ll have a bucket full of prospects within three months, more than willing to engage in conversation with you – the size of the bucket is completely down to you.

You’ll need;

  • A Linked In account
  • Fifteen minutes
  • A cup of coffee

Step 1 – What Do All Your Prospects Have in Common?

Is it a job title, an industry, a school?

Find out what…

View original post 660 more words

What is the best site for your social media strategy?

April 2, 2012 Leave a comment

Facebook, twitter, youtube, pininterest etc. but what to focus on, which will be the most effective? The answer is no single source should be your focus. Just because facebook is the leader doesnt mean that you should focus all of your energy there. Your social media strategy first an foremost has to have a goal. The goal is usually to increase business period. Every industy/profession has its own unique world, jargin and levels of engagement with the public. Each social media format likewise has its particilar focus and strenghts.

When a professionally developed social media marketing plan is properly put in place it must focus on what will work. A business that doesn’t sell to the general public may not benefit as much with a public based format, but industry blogs and reviews may be whats needed to accomplish your goals. To focus on one social media outlet with no plan is a plan for failure. Only a well thought out strategy that is made to meet your needs will accomplish your goals. So please do not get caught up in the latest fad or trend and instead realize that proper and effective social media marketing is an ongoing part of your business that must be well thought out and crafted not on a whim but with the end goal in mind. Increasing you business by having more intelligent and satisfied customers.

Written by netpropr.ca

Social Media as the Ultimate Sales Closer!

April 2, 2012 Leave a comment

So you are a small business person and you have successfully implemented your social media plan. Tweets posts are streaming out and a fan base is slowly growing. Perfect, but now what? How do you capitalize on all of this?

The answer is easy. The single biggest benefit of a professional Social media campaign is that you can now close more sales. How exactly?

My favorite real estate professional uses his new social media presence everyday. He is now averaging 1-2 more clients a month. Its easy, in order for a sale to take place the salesperson has to create a bond of trust and credibility. By directing potential clients to his social media sources he accomplishes this. When these people see his facebook page and it is a vibrant and progressive spot that makes him look like a leader in his field, the client becomes sold.

A dentist client of mine was able to direct his new followers to the major dentist review site and through us they posted an unprecedented number of positive reviews. He used a conventional postcard mailer to prospective clients in a new subdivision and the only thing new was the highlighted comments to check the review site out. The results were astounding he tripled the response rate. The roi on this marketing definitely put a smile on that dentist face.

The point is that when a campaign is done professionally and all faucets work together real and meaningful results are achieved. Your Social Media campaign when done right provides you with fantastic tools to gain the attention of possible clients and then close the sale.

Written by netpropr.ca

The dangers of mailing in your social media.

April 2, 2012 1 comment

So you created a facebook page and your mum and 12 or so employees have liked it, so what? I see this time and time again, someone creates a facebook page builds it to a dozen or so followers and makes three posts and then thats it. The cold hard truth is that this does more harm to your business than good. Everyone is searching the internet these days for information to validate decisions. If someone is looking at doing business with you and sees a lacklustre and underused facebook page they come away with an immediate negative viewpoint. What was supposed to be a positive is now a strong negative. If you are going to make a facebook page then please do it right.
Encourage existing customers to like it. You should not even start the page unless you have a minimum of 30 followers. Make regular and meaningful posts regularly, no less that once a week. A facebook page has to be vivbrant and consistent in order to have any impact. If you are a real estate agent then the page should make you look like a top agent and top agents are busy! If my friend tells me to check out a bar and says its happening and I go on their page to find the last post from OCT 2010, then please just don’t bother.
Facebook can be a powerful tool and we work with clients daily to make this happen. Social media has to be a consistent effort backed up by a proper plan of action in order to be successful.

Written by netpropr.ca