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Online Reputation Management has the Answers?

April 3, 2012 Leave a comment

So far in my life I have been involved with many different businesses and industries. They all have one thing in common, they all have dealt with the public and man do they have some weird perspective on things. Most difficulties in business are a direct result of poor or lack of communication and a combination of this mixed with bad information taken as gospel by the public. For example when I was young I was a McDonald’s manager. Every single day I came across people who were misinformed on some level. One lady wanted to know what we made the fries from? I don’t know potatoes maybe? (Stop and think of just how many commercials over the years that McDonald’s has made that highlights the fact that their fries are made from potatoes.)

Anyways, if you are in business one of your greatest challenges  is combating ill informed opinions about what you do. Reputation management is one of the tools you can use to combat this. Considering that the internet has made this problem worse. Anybody today can express a viewpoint no matter how ill informed and be heard. If you are in business and this happens to you the effects could be devastating for your bottom line. Not only are you faced with the fact that customers and competitors can freely express their negative opinions of you they can also propagate rumors and lies.

So what is one to do? Well by utilizing the powers of reputation management in a proactive online strategy you can not only offer the public the correct information they need to know i.e. potatoes make fries. You can eliminate and silence the hordes who can negatively effect your reputation. Remember in today’s age of information overload people turn to google to seek answers to almost every situation. What they find when they do look can cost you a fortune or make you one. You decide!

 

p.s. Its not what the fries are made from that make them bad for you. Its the formula 57 that they fry them in that’s laced with chemicals that does the trick.

Written by netpropr.ca