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Posts Tagged ‘marketing’

Engagement is a necessity!

April 3, 2012 1 comment

So you have spent a lot of time and energy developing your social media presence. Please do not stop there. If you have done everything right and created content that is important and engages your audience you should receive comments and questions. The more the better! This is the next and most critical stage of your social media strategy.  If done correctly you will start to pull away from the pack. The step you need to do is to engage you new audience and Answer those questions and comments! The benefits are as follows:

1. This is your big chance to solidify yourself as an industry expert. By answering peoples questions you are not only giving value to that person but demonstrating to others that you are a professional and care about what you do. In short this is a corner stone of all social media marketing and it si something that sadly most people forget. People want to do business with the industry leader and shy away from fly by night operators. By building a solid track record of integrity and professionalism you will be amazed at the dividends this pays out.

2. You will inadvertently be building a community with yourself as a leader. By being professional you build trust and a great reputation. In today’s hectic world someone who responds and does so quickly is a rarity and by doing so you will attract more followers.

3. Added Visibility. By engaging people in discussion you create links, and answers etc. This can only increase the amount of content that google and others pick up on increasing your rankings. When people search for you they will find this activity and it will only result in a more positive opinion of yourself and your business. When outsiders see that you are someone who engages your clients and the general public they will feel more confident in approaching you.

Written by netpropr.ca

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Social Media Marketing that Pissed off my Mother.

April 3, 2012 Leave a comment

I stopped by my parents house today and found my mother on her computer. Knowing my interest in social media she just had to bring something to my attention. It was an obvious advertising ploy by a major bread company of all things. The add that had interrupted her internet viewing was by this company and was offering a contest to win some grand prize. The catch to enter the contest was to go on their facebook page and “like” the bread company.
“why the heck would I want all of my friends knowing that I like a certain bread company” was her loud statement. I simply shrugged, but I did think on this. Here is a huge national brand spending big bucks on an internet campaign and they have targeted their message to a member of their audience. The result was that they just angered her.
My thoughts are as follows: Traditional marketing methods while they have there place are not necesarily effective in the social world we live in today. People are seeking answers and solutions for their hectic lives. They are also concerned about their online reputation. If a sixty year old lady wont like a bread company for fear of how this will look to her facebook friends then something is amiss. What the bread company should be doing is offering her value and solutions. More effort is needed on the part of the bread company here. Even my mum knows that it is uncool to be seen as some puppet of an evil corporation. But she would love to be seen as a health crusader offering advice to her sphere of influence on how they could all make their lives better and live healthier.
They should of offered her professional advice on how their new healthier bread will help her lose weight or make her family more healthy,  cool recipes etc. Offering value reduces the obvious sales ploy and treats the customer as an intelligent and important person. Cheap gimmicks and yesterdays marketing can have unexpected negative consequences when employed haphazardly. If your marketing plan is professional, honest and meaningful you can achieve anything. If however you have a lazy and cheap strategy you run the risk of just upsetting your target audience.

Written by www.netpropr.ca

April 2, 2012 Leave a comment

A fresh look at an old problem!

Drinks Industry Sales Training

“I’m on the hunt, I’m after you” Hungry Like the Wolf – Duran Duran

“We’ve run out of prospects”, comes the cry from the sales team, “there’s no one left to call, and there’s still a huge amount that NEVER take our calls or open our emails!”

Ah, a problem as old as time itself
(apart from the telephone and email bit, which is relatively modern!)

OK – let’s find a solution together, you and me.

Take the five steps below and I reckon you’ll have a bucket full of prospects within three months, more than willing to engage in conversation with you – the size of the bucket is completely down to you.

You’ll need;

  • A Linked In account
  • Fifteen minutes
  • A cup of coffee

Step 1 – What Do All Your Prospects Have in Common?

Is it a job title, an industry, a school?

Find out what…

View original post 660 more words

What is the best site for your social media strategy?

April 2, 2012 Leave a comment

Facebook, twitter, youtube, pininterest etc. but what to focus on, which will be the most effective? The answer is no single source should be your focus. Just because facebook is the leader doesnt mean that you should focus all of your energy there. Your social media strategy first an foremost has to have a goal. The goal is usually to increase business period. Every industy/profession has its own unique world, jargin and levels of engagement with the public. Each social media format likewise has its particilar focus and strenghts.

When a professionally developed social media marketing plan is properly put in place it must focus on what will work. A business that doesn’t sell to the general public may not benefit as much with a public based format, but industry blogs and reviews may be whats needed to accomplish your goals. To focus on one social media outlet with no plan is a plan for failure. Only a well thought out strategy that is made to meet your needs will accomplish your goals. So please do not get caught up in the latest fad or trend and instead realize that proper and effective social media marketing is an ongoing part of your business that must be well thought out and crafted not on a whim but with the end goal in mind. Increasing you business by having more intelligent and satisfied customers.

Written by netpropr.ca

Social Media as the Ultimate Sales Closer!

April 2, 2012 Leave a comment

So you are a small business person and you have successfully implemented your social media plan. Tweets posts are streaming out and a fan base is slowly growing. Perfect, but now what? How do you capitalize on all of this?

The answer is easy. The single biggest benefit of a professional Social media campaign is that you can now close more sales. How exactly?

My favorite real estate professional uses his new social media presence everyday. He is now averaging 1-2 more clients a month. Its easy, in order for a sale to take place the salesperson has to create a bond of trust and credibility. By directing potential clients to his social media sources he accomplishes this. When these people see his facebook page and it is a vibrant and progressive spot that makes him look like a leader in his field, the client becomes sold.

A dentist client of mine was able to direct his new followers to the major dentist review site and through us they posted an unprecedented number of positive reviews. He used a conventional postcard mailer to prospective clients in a new subdivision and the only thing new was the highlighted comments to check the review site out. The results were astounding he tripled the response rate. The roi on this marketing definitely put a smile on that dentist face.

The point is that when a campaign is done professionally and all faucets work together real and meaningful results are achieved. Your Social Media campaign when done right provides you with fantastic tools to gain the attention of possible clients and then close the sale.

Written by netpropr.ca

Why are Internet Marketing and Social Media Important?

April 2, 2012 2 comments

Social media brands used by netpropr.

If you do not understand why social media is important for your business, then read on. The importance of social media in today’s world cannot be overestimated. Hundreds of millions of people log on to social media sites every single day. If you do not understand how to use social media or why it should be used in the first place, you will miss out big time. While there are many reasons why social media should be used by any business, the three most important ones are articulated below.

Social Media Boosts a Company Website

Nearly every company has a website these days. A business website is important, as more and more people are turning to the web to find what they are looking for. Having a business page on Facebook will boost a site’s ratings with search engines, making it easier to find than it would have been otherwise. Without the boost that social media can provide, a business website will simply be one of the millions of business websites that can be found online.

Why Social Media is Important for Name Brand Recognition

Name brand recognition is another major reason why every company should use social media. A company that has a social media following will have good brand name recognition. People who like and/or follow the company on a social media site will in turn recommend the company and its products or services to their friends. When deciding whether or not to set up a social media site, consider how you would fare if millions of people knew of your company and what it has to offer.

How Social Media Can Have a Big Impact on the Bottom Line

A steady clientele is the lifeblood of any business. This is yet another important reason why a successful business will always use social media websites. A business has to connect with its customers in order to keep them coming back. Social media is one of the best ways to connect with first time customers. Social media’s ability to engage clients in a relaxed, friendly way is one of its greatest strengths. 

These are just some of the reasons why social media is important for your business. Social media is more than just advertising. It is name branding. It is connecting with people on a personal level and showing that you care not just about sales but also about the people buying the product. The proper use of social media will help a business to gain more customers and increase profits exponentially.
Netpropr delivers the results your business needs to succeed. Our strategies have previously only been available to large multi-national companies. Imagine what your business can achieve with the power of Netpropr working on your behalf. The companies we work with now own the internet, don’t delay call us today! 905.409.8196 or contact@netpropr.ca

Great reasons for Using Social Media for your business!

April 2, 2012 1 comment

1. Proof

Today’s customers are better informed and refuse to make a buying decision until they find enough information. If they cannot find any information then this seriously limits your chances of making a sale and finding new customers. Having a half hearted effort in social media nd the internet is just as dangerous. Who wants to do business with someone whose business has 14 friends on their facebook page or whose website is from 1998. Unless you have a serious and consistent Internet strategy you are seriously limiting your chances.

2. Your Competition is Doing It.

Every industry niche has its place already claimed by pioneers in social media. Your competition is already there taking customers and market share away from you. In today’s world you don’t have a moment to lose.

3. Social media is even taking over from word of mouth marketing.

Just because you have a great reputation with your current customers doesn’t mean you can stop there. In today’s busy world people consider social media as word of mouth marketing. People will search for reviews and online opinions even after receiving a recommendation from a personal source. If your product/service is not backed up enough online reviews and recommendations then your phone will not be ringing off the hook.

4. Customer Interaction

 Feedback from customers can be an invaluable source of information that allows your business to go forward. It allows your business an opportunity to have increased customer service abilities without tying up further resources.