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Posts Tagged ‘google’

How a Failure to Take the Internet Seriously not only Affects Sales but your Reputation!

April 18, 2012 Leave a comment

without online content on google you are hurting prospectsMy uncle was relating a story to me regarding his business. He runs a very successful leasing company and was following up on a file he had given one of his top people to handle. He asked her if she approved them for the equipment they needed to lease. Much to his surprise she told him “no, they seemed way to shady I searched the company on google and all I found was an address. No website or anything. What type of business dosn’t have a website?”

The employee had based her decision to approve this businesses application for funding simply on the fact that due to the lack of information she could find on them. She is under the impression that any reputable business would have a strong presence on the internet and information would be readily available.

My uncle was taken back, for the company in question had been in operation since 1963 and he knew that they had an excellent reputation. But this company was an old mortar type business and had done nothing to stay current with the modern world. So now my uncle was in a situation were his employee had denied a financing deal with a terrific potential client and this business couldn’t buy new equipment to operate. All because they had never considered their online presence. After inquiring further he found out that they were not the only ones to deny this company and that they had turned to my uncles company as a last resort. My uncle did reverse the situation but that was only because he knew the business personally.

The point of this story is that in today’s world people use the internet to form their opinions and to make decisions. Not having an online strategy is hurting you in more ways than you can imagine.

Written by www.netpropr.ca

Can Google Drive hold a candle to Dropbox?

April 16, 2012 2 comments

GD1 520x355 Google Drive detailed: 5 GB for free, launching next week for Mac, Windows, Android and iOS

5 GB of storage, and it launches next week, likely on Tuesday at http://drive.google.com. The rise in popularity of dropbox.com the Internets most popular file storage site. Google’s version will be free with additional charges for extra space. The good news is that you start off with 5 GB of storage compared with 2 GB from dropbox. I look forward to seeing just how Google’s latest foray will stack up with the original. Stay tuned and see for yourself probably this week and for all platforms.  Read more…