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Social Media as the Ultimate Sales Closer!

April 2, 2012 Leave a comment

So you are a small business person and you have successfully implemented your social media plan. Tweets posts are streaming out and a fan base is slowly growing. Perfect, but now what? How do you capitalize on all of this?

The answer is easy. The single biggest benefit of a professional Social media campaign is that you can now close more sales. How exactly?

My favorite real estate professional uses his new social media presence everyday. He is now averaging 1-2 more clients a month. Its easy, in order for a sale to take place the salesperson has to create a bond of trust and credibility. By directing potential clients to his social media sources he accomplishes this. When these people see his facebook page and it is a vibrant and progressive spot that makes him look like a leader in his field, the client becomes sold.

A dentist client of mine was able to direct his new followers to the major dentist review site and through us they posted an unprecedented number of positive reviews. He used a conventional postcard mailer to prospective clients in a new subdivision and the only thing new was the highlighted comments to check the review site out. The results were astounding he tripled the response rate. The roi on this marketing definitely put a smile on that dentist face.

The point is that when a campaign is done professionally and all faucets work together real and meaningful results are achieved. Your Social Media campaign when done right provides you with fantastic tools to gain the attention of possible clients and then close the sale.

Written by netpropr.ca