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Posts Tagged ‘business’

How a Failure to Take the Internet Seriously not only Affects Sales but your Reputation!

April 18, 2012 Leave a comment

without online content on google you are hurting prospectsMy uncle was relating a story to me regarding his business. He runs a very successful leasing company and was following up on a file he had given one of his top people to handle. He asked her if she approved them for the equipment they needed to lease. Much to his surprise she told him “no, they seemed way to shady I searched the company on google and all I found was an address. No website or anything. What type of business dosn’t have a website?”

The employee had based her decision to approve this businesses application for funding simply on the fact that due to the lack of information she could find on them. She is under the impression that any reputable business would have a strong presence on the internet and information would be readily available.

My uncle was taken back, for the company in question had been in operation since 1963 and he knew that they had an excellent reputation. But this company was an old mortar type business and had done nothing to stay current with the modern world. So now my uncle was in a situation were his employee had denied a financing deal with a terrific potential client and this business couldn’t buy new equipment to operate. All because they had never considered their online presence. After inquiring further he found out that they were not the only ones to deny this company and that they had turned to my uncles company as a last resort. My uncle did reverse the situation but that was only because he knew the business personally.

The point of this story is that in today’s world people use the internet to form their opinions and to make decisions. Not having an online strategy is hurting you in more ways than you can imagine.

Written by www.netpropr.ca

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Failure is part of the business cycle- The most important!

April 5, 2012 Leave a comment

I can accept failure, everyone fails at something. But I can’t accept not trying.
Michael Jordan

Failing in business is the key to success. Its contrary to everything that all the books tell you. They tell you to avoid failure at all costs and to plan, plan, plan. Just keep a positive attitude and work hard and everything will be all right. What they fail to mention is that all successful people are really just masters at dealing with failure. Successful business people fail at most things they do. The most successful sales person in the office is the guy who was told no the most. The company that came up with the best solution had the most ideas that were wrong. Most people fail or avoid business not because they can’t do it, instead they are simply afraid of failure. Positive thinking is irrelevant to most successful people its more of a nature. In order to become a master at anything scientist will tell you that the 10,000 hour rule is what works. You need 10,000 hours of practice to master and skill and this is true of business. The point here is that what do you think happens over those 10,000 hours of practice, well the answer is that you fail, a lot. To see failure for what it truly is “a lesson” is what separates winners from losers. So the next time you embark on a new task please keep in mind that you will fail and that this is a good thing. So long as you embrace your failures and see them for what they are you will be fine. Great salespeople know that they will hear the word “no” and they embrace it and move on, becoming stronger and better all the time. When people try to avoid failures and mistakes they narrow their vision and use statements like “this has to work”. Really, how does anyone know, especially when dealing with the public. The point I am trying to make is that when you start something go into it knowing that failure will dominate whatever you are doing and this is a good thing. I am a firm believer that the only thing that works is trying and then trying some more.

Written by netpropr.ca

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Online Reputation Management has the Answers?

April 3, 2012 Leave a comment

So far in my life I have been involved with many different businesses and industries. They all have one thing in common, they all have dealt with the public and man do they have some weird perspective on things. Most difficulties in business are a direct result of poor or lack of communication and a combination of this mixed with bad information taken as gospel by the public. For example when I was young I was a McDonald’s manager. Every single day I came across people who were misinformed on some level. One lady wanted to know what we made the fries from? I don’t know potatoes maybe? (Stop and think of just how many commercials over the years that McDonald’s has made that highlights the fact that their fries are made from potatoes.)

Anyways, if you are in business one of your greatest challenges  is combating ill informed opinions about what you do. Reputation management is one of the tools you can use to combat this. Considering that the internet has made this problem worse. Anybody today can express a viewpoint no matter how ill informed and be heard. If you are in business and this happens to you the effects could be devastating for your bottom line. Not only are you faced with the fact that customers and competitors can freely express their negative opinions of you they can also propagate rumors and lies.

So what is one to do? Well by utilizing the powers of reputation management in a proactive online strategy you can not only offer the public the correct information they need to know i.e. potatoes make fries. You can eliminate and silence the hordes who can negatively effect your reputation. Remember in today’s age of information overload people turn to google to seek answers to almost every situation. What they find when they do look can cost you a fortune or make you one. You decide!

 

p.s. Its not what the fries are made from that make them bad for you. Its the formula 57 that they fry them in that’s laced with chemicals that does the trick.

Written by netpropr.ca

What is the best site for your social media strategy?

April 2, 2012 Leave a comment

Facebook, twitter, youtube, pininterest etc. but what to focus on, which will be the most effective? The answer is no single source should be your focus. Just because facebook is the leader doesnt mean that you should focus all of your energy there. Your social media strategy first an foremost has to have a goal. The goal is usually to increase business period. Every industy/profession has its own unique world, jargin and levels of engagement with the public. Each social media format likewise has its particilar focus and strenghts.

When a professionally developed social media marketing plan is properly put in place it must focus on what will work. A business that doesn’t sell to the general public may not benefit as much with a public based format, but industry blogs and reviews may be whats needed to accomplish your goals. To focus on one social media outlet with no plan is a plan for failure. Only a well thought out strategy that is made to meet your needs will accomplish your goals. So please do not get caught up in the latest fad or trend and instead realize that proper and effective social media marketing is an ongoing part of your business that must be well thought out and crafted not on a whim but with the end goal in mind. Increasing you business by having more intelligent and satisfied customers.

Written by netpropr.ca

Why are Internet Marketing and Social Media Important?

April 2, 2012 2 comments

Social media brands used by netpropr.

If you do not understand why social media is important for your business, then read on. The importance of social media in today’s world cannot be overestimated. Hundreds of millions of people log on to social media sites every single day. If you do not understand how to use social media or why it should be used in the first place, you will miss out big time. While there are many reasons why social media should be used by any business, the three most important ones are articulated below.

Social Media Boosts a Company Website

Nearly every company has a website these days. A business website is important, as more and more people are turning to the web to find what they are looking for. Having a business page on Facebook will boost a site’s ratings with search engines, making it easier to find than it would have been otherwise. Without the boost that social media can provide, a business website will simply be one of the millions of business websites that can be found online.

Why Social Media is Important for Name Brand Recognition

Name brand recognition is another major reason why every company should use social media. A company that has a social media following will have good brand name recognition. People who like and/or follow the company on a social media site will in turn recommend the company and its products or services to their friends. When deciding whether or not to set up a social media site, consider how you would fare if millions of people knew of your company and what it has to offer.

How Social Media Can Have a Big Impact on the Bottom Line

A steady clientele is the lifeblood of any business. This is yet another important reason why a successful business will always use social media websites. A business has to connect with its customers in order to keep them coming back. Social media is one of the best ways to connect with first time customers. Social media’s ability to engage clients in a relaxed, friendly way is one of its greatest strengths. 

These are just some of the reasons why social media is important for your business. Social media is more than just advertising. It is name branding. It is connecting with people on a personal level and showing that you care not just about sales but also about the people buying the product. The proper use of social media will help a business to gain more customers and increase profits exponentially.
Netpropr delivers the results your business needs to succeed. Our strategies have previously only been available to large multi-national companies. Imagine what your business can achieve with the power of Netpropr working on your behalf. The companies we work with now own the internet, don’t delay call us today! 905.409.8196 or contact@netpropr.ca