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Posts Tagged ‘business success’

How online reviews affect your current customers

April 9, 2012 1 comment

Sure, small businesses must be aware about all online customer reviews, because they are the first impression that a potential new customer gets of your business. But existing customers? They already know you. Surely your online reviews don’t matter to them. Yeah, well, that is what I once thought too, until a friend of mine related a story that taught me otherwise.
I was talking with a friend of mine who owns a local business and he wanted to know how important online reviews are for existing customers, but the reason he was asking was prompted by something that he did when he was acting as a customer to another business.
As he told his story to me, he wanted to buy some stones to be delivered to his home, something he has done a few times. He always uses the same business because he thinks they have a low price, but because he uses them only once a year, he never remembers their phone number. He used to look them up in the Yellow Pages, but this year he searched for their name online to get the phone number.
He isn’t sure what site he landed on. It might have been Yellowpages online or a Google Place Page or something else, but he remembers what he saw: a long list of naegative reviews along with the phone number. He started reading them, and as he did, he said to himself, “Oh yeah, that has happened to me.” And, “Yeah, he has a low price but he always delivers a few days late.” And, “Yeah, I have sometimes had to call him to remind him about my order.”
He then asked himself, “Is the lower price really worth it?” It was one thing when he thought that he had perhaps just caught them on a bad day a few times, but when he gets confirmation that what he has experienced is the norm, and that he very well ought to expect to happen again this time, he asked himself if it was worth it.
And then he decided, “No, it’s not worth it.” And he called someone else.
I had frankly never thought through this kind of scenario, but I have to admit it sounds very common to me. As more and more people use Google as a phone book, and as the ratings and review sites land at the top of the search results, it is easy to see how even existing customers will be swayed by ratings and reviews.
So, add this story to your list of reasons why ratings and reviews are important. Remember that the way you treat your customers matters every single day, and that you must pay attention to what is said online and make improvements to retain your customers as well as to attract new ones

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Failure is part of the business cycle- The most important!

April 5, 2012 Leave a comment

I can accept failure, everyone fails at something. But I can’t accept not trying.
Michael Jordan

Failing in business is the key to success. Its contrary to everything that all the books tell you. They tell you to avoid failure at all costs and to plan, plan, plan. Just keep a positive attitude and work hard and everything will be all right. What they fail to mention is that all successful people are really just masters at dealing with failure. Successful business people fail at most things they do. The most successful sales person in the office is the guy who was told no the most. The company that came up with the best solution had the most ideas that were wrong. Most people fail or avoid business not because they can’t do it, instead they are simply afraid of failure. Positive thinking is irrelevant to most successful people its more of a nature. In order to become a master at anything scientist will tell you that the 10,000 hour rule is what works. You need 10,000 hours of practice to master and skill and this is true of business. The point here is that what do you think happens over those 10,000 hours of practice, well the answer is that you fail, a lot. To see failure for what it truly is “a lesson” is what separates winners from losers. So the next time you embark on a new task please keep in mind that you will fail and that this is a good thing. So long as you embrace your failures and see them for what they are you will be fine. Great salespeople know that they will hear the word “no” and they embrace it and move on, becoming stronger and better all the time. When people try to avoid failures and mistakes they narrow their vision and use statements like “this has to work”. Really, how does anyone know, especially when dealing with the public. The point I am trying to make is that when you start something go into it knowing that failure will dominate whatever you are doing and this is a good thing. I am a firm believer that the only thing that works is trying and then trying some more.

Written by netpropr.ca

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Online Reputation Management has the Answers?

April 3, 2012 Leave a comment

So far in my life I have been involved with many different businesses and industries. They all have one thing in common, they all have dealt with the public and man do they have some weird perspective on things. Most difficulties in business are a direct result of poor or lack of communication and a combination of this mixed with bad information taken as gospel by the public. For example when I was young I was a McDonald’s manager. Every single day I came across people who were misinformed on some level. One lady wanted to know what we made the fries from? I don’t know potatoes maybe? (Stop and think of just how many commercials over the years that McDonald’s has made that highlights the fact that their fries are made from potatoes.)

Anyways, if you are in business one of your greatest challenges  is combating ill informed opinions about what you do. Reputation management is one of the tools you can use to combat this. Considering that the internet has made this problem worse. Anybody today can express a viewpoint no matter how ill informed and be heard. If you are in business and this happens to you the effects could be devastating for your bottom line. Not only are you faced with the fact that customers and competitors can freely express their negative opinions of you they can also propagate rumors and lies.

So what is one to do? Well by utilizing the powers of reputation management in a proactive online strategy you can not only offer the public the correct information they need to know i.e. potatoes make fries. You can eliminate and silence the hordes who can negatively effect your reputation. Remember in today’s age of information overload people turn to google to seek answers to almost every situation. What they find when they do look can cost you a fortune or make you one. You decide!

 

p.s. Its not what the fries are made from that make them bad for you. Its the formula 57 that they fry them in that’s laced with chemicals that does the trick.

Written by netpropr.ca

April 2, 2012 Leave a comment

A fresh look at an old problem!

Drinks Industry Sales Training

“I’m on the hunt, I’m after you” Hungry Like the Wolf – Duran Duran

“We’ve run out of prospects”, comes the cry from the sales team, “there’s no one left to call, and there’s still a huge amount that NEVER take our calls or open our emails!”

Ah, a problem as old as time itself
(apart from the telephone and email bit, which is relatively modern!)

OK – let’s find a solution together, you and me.

Take the five steps below and I reckon you’ll have a bucket full of prospects within three months, more than willing to engage in conversation with you – the size of the bucket is completely down to you.

You’ll need;

  • A Linked In account
  • Fifteen minutes
  • A cup of coffee

Step 1 – What Do All Your Prospects Have in Common?

Is it a job title, an industry, a school?

Find out what…

View original post 660 more words

What is the best site for your social media strategy?

April 2, 2012 Leave a comment

Facebook, twitter, youtube, pininterest etc. but what to focus on, which will be the most effective? The answer is no single source should be your focus. Just because facebook is the leader doesnt mean that you should focus all of your energy there. Your social media strategy first an foremost has to have a goal. The goal is usually to increase business period. Every industy/profession has its own unique world, jargin and levels of engagement with the public. Each social media format likewise has its particilar focus and strenghts.

When a professionally developed social media marketing plan is properly put in place it must focus on what will work. A business that doesn’t sell to the general public may not benefit as much with a public based format, but industry blogs and reviews may be whats needed to accomplish your goals. To focus on one social media outlet with no plan is a plan for failure. Only a well thought out strategy that is made to meet your needs will accomplish your goals. So please do not get caught up in the latest fad or trend and instead realize that proper and effective social media marketing is an ongoing part of your business that must be well thought out and crafted not on a whim but with the end goal in mind. Increasing you business by having more intelligent and satisfied customers.

Written by netpropr.ca

The dangers of mailing in your social media.

April 2, 2012 1 comment

So you created a facebook page and your mum and 12 or so employees have liked it, so what? I see this time and time again, someone creates a facebook page builds it to a dozen or so followers and makes three posts and then thats it. The cold hard truth is that this does more harm to your business than good. Everyone is searching the internet these days for information to validate decisions. If someone is looking at doing business with you and sees a lacklustre and underused facebook page they come away with an immediate negative viewpoint. What was supposed to be a positive is now a strong negative. If you are going to make a facebook page then please do it right.
Encourage existing customers to like it. You should not even start the page unless you have a minimum of 30 followers. Make regular and meaningful posts regularly, no less that once a week. A facebook page has to be vivbrant and consistent in order to have any impact. If you are a real estate agent then the page should make you look like a top agent and top agents are busy! If my friend tells me to check out a bar and says its happening and I go on their page to find the last post from OCT 2010, then please just don’t bother.
Facebook can be a powerful tool and we work with clients daily to make this happen. Social media has to be a consistent effort backed up by a proper plan of action in order to be successful.

Written by netpropr.ca