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Posts Tagged ‘advertising’

How a Failure to Take the Internet Seriously not only Affects Sales but your Reputation!

April 18, 2012 Leave a comment

without online content on google you are hurting prospectsMy uncle was relating a story to me regarding his business. He runs a very successful leasing company and was following up on a file he had given one of his top people to handle. He asked her if she approved them for the equipment they needed to lease. Much to his surprise she told him “no, they seemed way to shady I searched the company on google and all I found was an address. No website or anything. What type of business dosn’t have a website?”

The employee had based her decision to approve this businesses application for funding simply on the fact that due to the lack of information she could find on them. She is under the impression that any reputable business would have a strong presence on the internet and information would be readily available.

My uncle was taken back, for the company in question had been in operation since 1963 and he knew that they had an excellent reputation. But this company was an old mortar type business and had done nothing to stay current with the modern world. So now my uncle was in a situation were his employee had denied a financing deal with a terrific potential client and this business couldn’t buy new equipment to operate. All because they had never considered their online presence. After inquiring further he found out that they were not the only ones to deny this company and that they had turned to my uncles company as a last resort. My uncle did reverse the situation but that was only because he knew the business personally.

The point of this story is that in today’s world people use the internet to form their opinions and to make decisions. Not having an online strategy is hurting you in more ways than you can imagine.

Written by www.netpropr.ca

How online reviews affect your current customers

April 9, 2012 1 comment

Sure, small businesses must be aware about all online customer reviews, because they are the first impression that a potential new customer gets of your business. But existing customers? They already know you. Surely your online reviews don’t matter to them. Yeah, well, that is what I once thought too, until a friend of mine related a story that taught me otherwise.
I was talking with a friend of mine who owns a local business and he wanted to know how important online reviews are for existing customers, but the reason he was asking was prompted by something that he did when he was acting as a customer to another business.
As he told his story to me, he wanted to buy some stones to be delivered to his home, something he has done a few times. He always uses the same business because he thinks they have a low price, but because he uses them only once a year, he never remembers their phone number. He used to look them up in the Yellow Pages, but this year he searched for their name online to get the phone number.
He isn’t sure what site he landed on. It might have been Yellowpages online or a Google Place Page or something else, but he remembers what he saw: a long list of naegative reviews along with the phone number. He started reading them, and as he did, he said to himself, “Oh yeah, that has happened to me.” And, “Yeah, he has a low price but he always delivers a few days late.” And, “Yeah, I have sometimes had to call him to remind him about my order.”
He then asked himself, “Is the lower price really worth it?” It was one thing when he thought that he had perhaps just caught them on a bad day a few times, but when he gets confirmation that what he has experienced is the norm, and that he very well ought to expect to happen again this time, he asked himself if it was worth it.
And then he decided, “No, it’s not worth it.” And he called someone else.
I had frankly never thought through this kind of scenario, but I have to admit it sounds very common to me. As more and more people use Google as a phone book, and as the ratings and review sites land at the top of the search results, it is easy to see how even existing customers will be swayed by ratings and reviews.
So, add this story to your list of reasons why ratings and reviews are important. Remember that the way you treat your customers matters every single day, and that you must pay attention to what is said online and make improvements to retain your customers as well as to attract new ones

Engagement is a necessity!

April 3, 2012 1 comment

So you have spent a lot of time and energy developing your social media presence. Please do not stop there. If you have done everything right and created content that is important and engages your audience you should receive comments and questions. The more the better! This is the next and most critical stage of your social media strategy.  If done correctly you will start to pull away from the pack. The step you need to do is to engage you new audience and Answer those questions and comments! The benefits are as follows:

1. This is your big chance to solidify yourself as an industry expert. By answering peoples questions you are not only giving value to that person but demonstrating to others that you are a professional and care about what you do. In short this is a corner stone of all social media marketing and it si something that sadly most people forget. People want to do business with the industry leader and shy away from fly by night operators. By building a solid track record of integrity and professionalism you will be amazed at the dividends this pays out.

2. You will inadvertently be building a community with yourself as a leader. By being professional you build trust and a great reputation. In today’s hectic world someone who responds and does so quickly is a rarity and by doing so you will attract more followers.

3. Added Visibility. By engaging people in discussion you create links, and answers etc. This can only increase the amount of content that google and others pick up on increasing your rankings. When people search for you they will find this activity and it will only result in a more positive opinion of yourself and your business. When outsiders see that you are someone who engages your clients and the general public they will feel more confident in approaching you.

Written by netpropr.ca

Online Reputation Management has the Answers?

April 3, 2012 Leave a comment

So far in my life I have been involved with many different businesses and industries. They all have one thing in common, they all have dealt with the public and man do they have some weird perspective on things. Most difficulties in business are a direct result of poor or lack of communication and a combination of this mixed with bad information taken as gospel by the public. For example when I was young I was a McDonald’s manager. Every single day I came across people who were misinformed on some level. One lady wanted to know what we made the fries from? I don’t know potatoes maybe? (Stop and think of just how many commercials over the years that McDonald’s has made that highlights the fact that their fries are made from potatoes.)

Anyways, if you are in business one of your greatest challenges  is combating ill informed opinions about what you do. Reputation management is one of the tools you can use to combat this. Considering that the internet has made this problem worse. Anybody today can express a viewpoint no matter how ill informed and be heard. If you are in business and this happens to you the effects could be devastating for your bottom line. Not only are you faced with the fact that customers and competitors can freely express their negative opinions of you they can also propagate rumors and lies.

So what is one to do? Well by utilizing the powers of reputation management in a proactive online strategy you can not only offer the public the correct information they need to know i.e. potatoes make fries. You can eliminate and silence the hordes who can negatively effect your reputation. Remember in today’s age of information overload people turn to google to seek answers to almost every situation. What they find when they do look can cost you a fortune or make you one. You decide!

 

p.s. Its not what the fries are made from that make them bad for you. Its the formula 57 that they fry them in that’s laced with chemicals that does the trick.

Written by netpropr.ca

Social Media Marketing that Pissed off my Mother.

April 3, 2012 Leave a comment

I stopped by my parents house today and found my mother on her computer. Knowing my interest in social media she just had to bring something to my attention. It was an obvious advertising ploy by a major bread company of all things. The add that had interrupted her internet viewing was by this company and was offering a contest to win some grand prize. The catch to enter the contest was to go on their facebook page and “like” the bread company.
“why the heck would I want all of my friends knowing that I like a certain bread company” was her loud statement. I simply shrugged, but I did think on this. Here is a huge national brand spending big bucks on an internet campaign and they have targeted their message to a member of their audience. The result was that they just angered her.
My thoughts are as follows: Traditional marketing methods while they have there place are not necesarily effective in the social world we live in today. People are seeking answers and solutions for their hectic lives. They are also concerned about their online reputation. If a sixty year old lady wont like a bread company for fear of how this will look to her facebook friends then something is amiss. What the bread company should be doing is offering her value and solutions. More effort is needed on the part of the bread company here. Even my mum knows that it is uncool to be seen as some puppet of an evil corporation. But she would love to be seen as a health crusader offering advice to her sphere of influence on how they could all make their lives better and live healthier.
They should of offered her professional advice on how their new healthier bread will help her lose weight or make her family more healthy,  cool recipes etc. Offering value reduces the obvious sales ploy and treats the customer as an intelligent and important person. Cheap gimmicks and yesterdays marketing can have unexpected negative consequences when employed haphazardly. If your marketing plan is professional, honest and meaningful you can achieve anything. If however you have a lazy and cheap strategy you run the risk of just upsetting your target audience.

Written by www.netpropr.ca

April 2, 2012 Leave a comment

A fresh look at an old problem!

Drinks Industry Sales Training

“I’m on the hunt, I’m after you” Hungry Like the Wolf – Duran Duran

“We’ve run out of prospects”, comes the cry from the sales team, “there’s no one left to call, and there’s still a huge amount that NEVER take our calls or open our emails!”

Ah, a problem as old as time itself
(apart from the telephone and email bit, which is relatively modern!)

OK – let’s find a solution together, you and me.

Take the five steps below and I reckon you’ll have a bucket full of prospects within three months, more than willing to engage in conversation with you – the size of the bucket is completely down to you.

You’ll need;

  • A Linked In account
  • Fifteen minutes
  • A cup of coffee

Step 1 – What Do All Your Prospects Have in Common?

Is it a job title, an industry, a school?

Find out what…

View original post 660 more words

What is the best site for your social media strategy?

April 2, 2012 Leave a comment

Facebook, twitter, youtube, pininterest etc. but what to focus on, which will be the most effective? The answer is no single source should be your focus. Just because facebook is the leader doesnt mean that you should focus all of your energy there. Your social media strategy first an foremost has to have a goal. The goal is usually to increase business period. Every industy/profession has its own unique world, jargin and levels of engagement with the public. Each social media format likewise has its particilar focus and strenghts.

When a professionally developed social media marketing plan is properly put in place it must focus on what will work. A business that doesn’t sell to the general public may not benefit as much with a public based format, but industry blogs and reviews may be whats needed to accomplish your goals. To focus on one social media outlet with no plan is a plan for failure. Only a well thought out strategy that is made to meet your needs will accomplish your goals. So please do not get caught up in the latest fad or trend and instead realize that proper and effective social media marketing is an ongoing part of your business that must be well thought out and crafted not on a whim but with the end goal in mind. Increasing you business by having more intelligent and satisfied customers.

Written by netpropr.ca