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Posts Tagged ‘advertising failure’

Failure is part of the business cycle- The most important!

April 5, 2012 Leave a comment

I can accept failure, everyone fails at something. But I can’t accept not trying.
Michael Jordan

Failing in business is the key to success. Its contrary to everything that all the books tell you. They tell you to avoid failure at all costs and to plan, plan, plan. Just keep a positive attitude and work hard and everything will be all right. What they fail to mention is that all successful people are really just masters at dealing with failure. Successful business people fail at most things they do. The most successful sales person in the office is the guy who was told no the most. The company that came up with the best solution had the most ideas that were wrong. Most people fail or avoid business not because they can’t do it, instead they are simply afraid of failure. Positive thinking is irrelevant to most successful people its more of a nature. In order to become a master at anything scientist will tell you that the 10,000 hour rule is what works. You need 10,000 hours of practice to master and skill and this is true of business. The point here is that what do you think happens over those 10,000 hours of practice, well the answer is that you fail, a lot. To see failure for what it truly is “a lesson” is what separates winners from losers. So the next time you embark on a new task please keep in mind that you will fail and that this is a good thing. So long as you embrace your failures and see them for what they are you will be fine. Great salespeople know that they will hear the word “no” and they embrace it and move on, becoming stronger and better all the time. When people try to avoid failures and mistakes they narrow their vision and use statements like “this has to work”. Really, how does anyone know, especially when dealing with the public. The point I am trying to make is that when you start something go into it knowing that failure will dominate whatever you are doing and this is a good thing. I am a firm believer that the only thing that works is trying and then trying some more.

Written by netpropr.ca

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Social Media Marketing that Pissed off my Mother.

April 3, 2012 Leave a comment

I stopped by my parents house today and found my mother on her computer. Knowing my interest in social media she just had to bring something to my attention. It was an obvious advertising ploy by a major bread company of all things. The add that had interrupted her internet viewing was by this company and was offering a contest to win some grand prize. The catch to enter the contest was to go on their facebook page and “like” the bread company.
“why the heck would I want all of my friends knowing that I like a certain bread company” was her loud statement. I simply shrugged, but I did think on this. Here is a huge national brand spending big bucks on an internet campaign and they have targeted their message to a member of their audience. The result was that they just angered her.
My thoughts are as follows: Traditional marketing methods while they have there place are not necesarily effective in the social world we live in today. People are seeking answers and solutions for their hectic lives. They are also concerned about their online reputation. If a sixty year old lady wont like a bread company for fear of how this will look to her facebook friends then something is amiss. What the bread company should be doing is offering her value and solutions. More effort is needed on the part of the bread company here. Even my mum knows that it is uncool to be seen as some puppet of an evil corporation. But she would love to be seen as a health crusader offering advice to her sphere of influence on how they could all make their lives better and live healthier.
They should of offered her professional advice on how their new healthier bread will help her lose weight or make her family more healthy,  cool recipes etc. Offering value reduces the obvious sales ploy and treats the customer as an intelligent and important person. Cheap gimmicks and yesterdays marketing can have unexpected negative consequences when employed haphazardly. If your marketing plan is professional, honest and meaningful you can achieve anything. If however you have a lazy and cheap strategy you run the risk of just upsetting your target audience.

Written by www.netpropr.ca