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Can Google Drive hold a candle to Dropbox?

April 16, 2012 2 comments

GD1 520x355 Google Drive detailed: 5 GB for free, launching next week for Mac, Windows, Android and iOS

5 GB of storage, and it launches next week, likely on Tuesday at http://drive.google.com. The rise in popularity of dropbox.com the Internets most popular file storage site. Google’s version will be free with additional charges for extra space. The good news is that you start off with 5 GB of storage compared with 2 GB from dropbox. I look forward to seeing just how Google’s latest foray will stack up with the original. Stay tuned and see for yourself probably this week and for all platforms.  Read more…

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Online Reputation Management has the Answers?

April 3, 2012 Leave a comment

So far in my life I have been involved with many different businesses and industries. They all have one thing in common, they all have dealt with the public and man do they have some weird perspective on things. Most difficulties in business are a direct result of poor or lack of communication and a combination of this mixed with bad information taken as gospel by the public. For example when I was young I was a McDonald’s manager. Every single day I came across people who were misinformed on some level. One lady wanted to know what we made the fries from? I don’t know potatoes maybe? (Stop and think of just how many commercials over the years that McDonald’s has made that highlights the fact that their fries are made from potatoes.)

Anyways, if you are in business one of your greatest challenges  is combating ill informed opinions about what you do. Reputation management is one of the tools you can use to combat this. Considering that the internet has made this problem worse. Anybody today can express a viewpoint no matter how ill informed and be heard. If you are in business and this happens to you the effects could be devastating for your bottom line. Not only are you faced with the fact that customers and competitors can freely express their negative opinions of you they can also propagate rumors and lies.

So what is one to do? Well by utilizing the powers of reputation management in a proactive online strategy you can not only offer the public the correct information they need to know i.e. potatoes make fries. You can eliminate and silence the hordes who can negatively effect your reputation. Remember in today’s age of information overload people turn to google to seek answers to almost every situation. What they find when they do look can cost you a fortune or make you one. You decide!

 

p.s. Its not what the fries are made from that make them bad for you. Its the formula 57 that they fry them in that’s laced with chemicals that does the trick.

Written by netpropr.ca

What is the best site for your social media strategy?

April 2, 2012 Leave a comment

Facebook, twitter, youtube, pininterest etc. but what to focus on, which will be the most effective? The answer is no single source should be your focus. Just because facebook is the leader doesnt mean that you should focus all of your energy there. Your social media strategy first an foremost has to have a goal. The goal is usually to increase business period. Every industy/profession has its own unique world, jargin and levels of engagement with the public. Each social media format likewise has its particilar focus and strenghts.

When a professionally developed social media marketing plan is properly put in place it must focus on what will work. A business that doesn’t sell to the general public may not benefit as much with a public based format, but industry blogs and reviews may be whats needed to accomplish your goals. To focus on one social media outlet with no plan is a plan for failure. Only a well thought out strategy that is made to meet your needs will accomplish your goals. So please do not get caught up in the latest fad or trend and instead realize that proper and effective social media marketing is an ongoing part of your business that must be well thought out and crafted not on a whim but with the end goal in mind. Increasing you business by having more intelligent and satisfied customers.

Written by netpropr.ca

Social Media as the Ultimate Sales Closer!

April 2, 2012 Leave a comment

So you are a small business person and you have successfully implemented your social media plan. Tweets posts are streaming out and a fan base is slowly growing. Perfect, but now what? How do you capitalize on all of this?

The answer is easy. The single biggest benefit of a professional Social media campaign is that you can now close more sales. How exactly?

My favorite real estate professional uses his new social media presence everyday. He is now averaging 1-2 more clients a month. Its easy, in order for a sale to take place the salesperson has to create a bond of trust and credibility. By directing potential clients to his social media sources he accomplishes this. When these people see his facebook page and it is a vibrant and progressive spot that makes him look like a leader in his field, the client becomes sold.

A dentist client of mine was able to direct his new followers to the major dentist review site and through us they posted an unprecedented number of positive reviews. He used a conventional postcard mailer to prospective clients in a new subdivision and the only thing new was the highlighted comments to check the review site out. The results were astounding he tripled the response rate. The roi on this marketing definitely put a smile on that dentist face.

The point is that when a campaign is done professionally and all faucets work together real and meaningful results are achieved. Your Social Media campaign when done right provides you with fantastic tools to gain the attention of possible clients and then close the sale.

Written by netpropr.ca

The dangers of mailing in your social media.

April 2, 2012 1 comment

So you created a facebook page and your mum and 12 or so employees have liked it, so what? I see this time and time again, someone creates a facebook page builds it to a dozen or so followers and makes three posts and then thats it. The cold hard truth is that this does more harm to your business than good. Everyone is searching the internet these days for information to validate decisions. If someone is looking at doing business with you and sees a lacklustre and underused facebook page they come away with an immediate negative viewpoint. What was supposed to be a positive is now a strong negative. If you are going to make a facebook page then please do it right.
Encourage existing customers to like it. You should not even start the page unless you have a minimum of 30 followers. Make regular and meaningful posts regularly, no less that once a week. A facebook page has to be vivbrant and consistent in order to have any impact. If you are a real estate agent then the page should make you look like a top agent and top agents are busy! If my friend tells me to check out a bar and says its happening and I go on their page to find the last post from OCT 2010, then please just don’t bother.
Facebook can be a powerful tool and we work with clients daily to make this happen. Social media has to be a consistent effort backed up by a proper plan of action in order to be successful.

Written by netpropr.ca