Archive for May, 2012

Building a relevant Twitter following comes down to four core concepts:

Find and follow relevant people.
Tweet content that will be interesting to your target audience.
Engage with your audience.
Promote your Twitter account through other channels.
With that framework in place, here are some tips, tools and tactics to attract relevant followers on Twitter.

Find and Follow Relevant People
Use tools to search for people that are relevant to you and start following them
Make your profile as strong as possible. Be interesting yourself.
Tweet Interesting Stuff. Easier said than done, possibly? Use ‘google alerts’ etc. to stay current and give you ideas.
Engage – People on Twitter who don’t talk to other people are significantly less engaging and less likely to get followers.
Promote your twitter account everywhere you can. I.e. every other social media outlet you use.